WE ARE NEW YORK
Regional Strategic Media Powerhouse
OpAD Media brings you an experienced and dedicated team whose professional background in local marketing and media solutions is unmatched.
We employ the latest technologies, newest media placements, and secure the highest-quality inventory, while closely monitoring each campaign with exceptional detail.
Our in-house trade desk* allows us to secure and optimize strategic placements in significantly less time. And our proprietary reporting dashboard** gives our clients an opportunity to monitor their campaigns in real time.
Media Types & Capabilities:
- OM Trade Desk*
- OpAD Media Analytics**
- Social Media
- Display Banner
- Over-The-Top (OTT)
- Streaming Video
- Streaming Audio
- High-Impact Media
TV & Radio
TV & Radio
Our media team is currently one of the top TV media placement agencies for the New York Market and brings decades of TV and Radio placement expertise with the most value-per-dollar spent–more than any other New York Agency.
In the past 24 months, we have strategically planned and placed nearly $200 million locally in New York City / NY DMA TV media (broadcast and cable) and are currently one of the top TV media placement agencies for the New York market across all available languages: English, Spanish, Chinese, Albanian, Arabic (TV), Bengali, Cantonese, French, Haitian Creole (Radio), Hindi, Korean, Mandarin, Polish, Russian, Urdu
Providing Our Clients:
- Millions in Added and Saved Media Value
- Free Bonus Weeks/Months
- Pre-logs and post-logs regularly compiled
- In Depth Post Buy Analysis & Report based on Nielsen data (exact Day, Date and Time)
- Targeting capabilities include: age, gender, occupation, income, family status, education, geography, language & ethnicity
OOH & Print
Out-of-home & Print
Target messaging to populations who live, work, or shop in specific locations, as well as communicate the message in the language endemic to a neighborhood.
Our specialists personally view and evaluate many of the placement locations to best assess the value of each unit.
- State-of-the-art planning platform and proof-of-placement database
- Planning focused on balanced impression distribution for each market, while considering population distribution
- Sponsorships, in-stadium promotions, endorsements, signage, and more
Creative & Translation
Creative & Translation Services
Every detail of your campaign matters, and our creative team can assist you in every step of the way.
- Consultation, concepting, implementation, and design
- Formatting, resizing, and production placements across TV, Radio, OOH, Print, and Digital
- Campaign creative concepting, implementation, and design
- Closed-captioning, subtitling, and voiceover talent coordination
- Provide guidance and recommendations on the best languages and dialects to use in niche targeting of demographics and geographies
- Expertise on compliance with the New York State Language Access Policy
- Certified translations in more than 200 languages
- Full-scale creative production available for all languages
Multicultural Media Tactics
We tailor strategy and execution to meet the intricate overlap between language and ethnicity targeting when maximizing reach to multicultural audiences
- Target via device and browser settings to reach the native languages of our audiences
- Utilize multi-lingual vendors to ensure relevant language placements
- Facilitates certified translation and creative production for all foreign languages with additional guidance on recommended dialects
- How we manage cultural competency and sensitivity when reaching major ethnicities:
- Identify cultural identities shaping audience behaviors, values, and media consumption habits
- Partner with a diverse group of hundreds of vendors, media outlets, and publications
- Employ behavioral targeting utilizing data segments and relevant contextual targeting
- Geo-fence/geo-target key communities
Corporate & E-Commerce
Drive greater ROI through advanced audience targeting and attribution measurement.
- Campaign strategy, planning, and execution
- Onboarding CRM data to directly connect your target audience with measured sales conversions
- Drive down CPAs, increase ROAS, and improve results