Penn State Online
Ever wish you could learn from world-class faculty at your own pace and place?
You can with Penn State Online.
The Keystone of Education.
With more than 17 years working with clients in heavily regulated industries, we understand the level of care and attention to detail that a Penn State Online account and campaigns would require. Our media buying approach keeps your team, your budget, and your recruitment, enrollment, and awareness goals at the forefront.
- Penn State Online is a leading provider of online education that offers more than 150 degree and certificate programs across various disciplines
- Penn State Online has a diverse and global student body of over 20,000 learners who benefit from the academic excellence and reputation of Penn State University
- Penn State Online can help prospective students achieve their personal and professional goals by offering flexible, convenient, and affordable online learning options
- OpAD can help Penn State Online reach its target audience of adult learners who are looking for career advancement or personal enrichment through online education
- OpAD can leverage its network of partnered advertising agencies and platforms to identify the best time frame, markets, and budget for reaching the target audiences
- OpAD can also track and measure the performance of the ad campaigns and provide insights into the target audience’s behavior and preference
Ad spending on non-profit and education has grown year over year from 2020, with a spike of a 33.5% increase in 2021, a 11% increase in 2022, and a predicted 7.5% increase in 2023 (data source chart is shown below).
Recommended Media Mix for Penn State Online
As your one-stop shop for media buying & planning, we would recommend a custom media mix aligned with your goals around recruitment, enrollment, and awareness. Some examples of media placements include:
- Display: Rich Media, Interactive Banner
- Streaming Audio
- Out of Home
- Emerging media trends
Maximize awareness and drive interaction with rich media
Allows prospective students to explore important information to the process through a multi-directional swipe, creating an immersive and interactive learning experience on pursuing a degree with Penn State World Online.
Elevate the ad experience while driving prospective enrollees to the site with the addition of interactivity to banner ads.
- Promotes in-banner engagement without need to change sites or switch screens
- Seamless click out to Penn State World Campus
- Added-Value for the build out of more responsive and interactive banner ads with the partnership with OpAD
- Data do not disaggregate impact from COVID-19 (ie, temporary shift to hybrid or distance learning)
- Includes fully distance and hybrid students
- Excludes largest online universities
- Includes Southern New Hampshire University, Liberty University, Western Governors University, and Grand Canyon University