For over 50 years, Vibrant Emotional Health has been at the forefront of promoting emotional well-being and expanding access to essential behavioral health services and support. They provide the National Suicide Prevention Lifeline, ensuring individuals and communities in need are never alone in facing their challenges. Vibrant Emotional Health is committed to maximizing awareness of the 988 Lifeline on a national scale, specifically targeting adults 18+, including LGBTQIA+ individuals, veterans, and people of color. Through their partnership with OpAD Media, advocacy, and innovative solutions, their mission is to ensure everyone has access to the care they need for their emotional health.
988 Awareness
184 Million
DIGITAL IMPRESSIONS
360 Million
RADIO IMPRESSIONS
Omnichannel
APPROACH
TACTICS
The 988 Awareness Campaign employed a comprehensive media strategy to effectively reach a diverse U.S. and Puerto Rico audience. This approach integrated display banners, search ads, including call ads, streaming audio, and broadcast audio. Cultural diversity, informed by robust research, played a pivotal role in guiding outreach efforts. By leveraging these varied channels, the campaign achieved wide-reaching engagement, delivering a message that resonated with adults 18+, including LGBTQIA individuals, veterans, and people of color. Through this multifaceted strategy, the 988 Lifeline campaign successfully promoted vital mental health resources to communities nationwide.
