The DSP recruitment campaign employs a multifaceted strategy to maximize outreach and engagement across New York State. By harnessing over-the-top media platforms such as Hulu and Disney+, we are able to capture the attention of viewers during their favorite shows. Streaming audio and video on services like YouTube, combined with targeted social media and search campaigns, ensure our message reaches a broad and diverse audience online. Influencer marketing amplifies our reach by leveraging trusted voices within various communities.

In addition to digital efforts, the campaign includes traditional media such as TV and broadcast radio, ensuring a comprehensive media presence. Out-of-home advertising on subways, billboards, and place-based media further reinforces our message in everyday environments. Lastly, our presence at local events and job fairs allows us to connect directly with potential candidates, providing a personal touch and immediate opportunities for engagement. Together, these elements create a robust and inclusive recruitment campaign designed to attract qualified candidates to our DSP roles.