The 2022 NYC Racial Justice Commission voter education campaign harnessed a comprehensive media strategy to reach a diverse audience effectively. This approach integrated Digital platforms, Out-of-Home (OOH) advertising, Print media, Radio, and TV broadcasts. Additionally, grassroots and Nano-influencer marketing added a personalized touch. Cultural diversity, informed by robust research, played a pivotal role in guiding outreach. By embracing these varied channels, the campaign achieved wide-reaching engagement and delivered a message that resonated across New York City’s multicultural landscape.