Disney On Ice Singapore

Feld Entertainment is a global leader in live family entertainment, producing renowned shows like Disney On Ice. The Disney On Ice Singapore campaign aimed to engage the local audience and boost ticket sales through a three-phase strategy: sign-up, presale, and tickets on sale.

TACTICS

Strategy

Leveraging the ubiquitous reach and engagement potential of social media giants like Facebook and Instagram, the campaign unfolded in a dynamic cascade of promotional content. Through compelling visuals, captivating videos, and targeted messaging, the campaign aimed to ignite anticipation and encourage users to sign up for exclusive updates, laying the foundation for a buzzworthy presale phase.

Simultaneously, strategic placements across Google's expansive network, including search and display banner ads, ensured maximum visibility and accessibility to potential ticket buyers. Harnessing the power of search engine optimization and targeted advertising, the campaign penetrated the digital landscape, intercepting interested individuals at every turn of their online journey.

Furthermore, recognizing the skyrocketing popularity of video content consumption, the campaign extended its reach to the vast expanse of YouTube. Through carefully curated streaming video placements, captivating snippets of the magical Disney On Ice experience flooded screens, captivating viewers and enticing them to secure their seats for the enchanting spectacle.

This multifaceted approach, seamlessly integrating Facebook and Instagram's social prowess, Google's targeted precision, and YouTube's immersive video platform, ensured that the Disney On Ice Singapore campaign resonated with audiences across digital channels, driving engagement and ultimately culminating in a triumphant surge of ticket sales.

35.6 million

IMPRESSIONS

213.2k clicks

REACHED

4.4k

PURCHASES